The OrganWise Guys Foods of the Month (FoM) Club has made its way into some of the largest grocery stores in the Florida Keys – Winn Dixie. Thanks to a grant from the Florida Blue Foundation to the Florida Keys Area Health Education Center (AHEC), this grocery store-public health agency collaboration exemplifies the power of consistent messaging to improve the health of Floridians in places where people shop frequently!
Each month, two nutrient-rich foods/food groups are highlighted in a systemic social marketing campaign. For example, at the Winn Dixie in Big Pine Key, Florida staff wear buttons, hang up posters, and display nutrient-rich food identification cards to educate customers about the nutritious foods highlighted each month.
We love seeing these innovative ideas. Great job Big Pine Key Winn Dixie, the Florida Keys AHEC, and the Florida Blue Foundation!
Pictured Clockwise from top left: Store Manager, Rick, shows his support for the program; Ana, a check out clerk, proudly wears her OWG button; FoM cards can be found throughout store highlighting specific foods